As students and parents sift through the many college choices, they use a variety of factors and information to select a college that seems right for their needs and goals. Unfortunately, it is the college Public Relations Department that supplies most of that information. However, there are many additional factors that should be considered, when they are important to student success.
1. Job Search Preparation – Does the college both offer and explain exactly what students can do to make themselves more attractive to potential employers? (Not only grades, but books, web sites, coaching, interviewing and résumé preparation training, lectures, employer tours, campus activities, meetings with alumni in the field, internships and part-time jobs that lead to significant accomplishments, successes, experiences, examples and stories for student résumés and interviews. Each year of college should involve activities that lead to employment success.)
2. Employment Opportunities – During the senior year, does the college do things that will increase a student’s chances for employment success? (Invite employers who are interested in students with each major to conduct interviews on campus? How many actually come