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Benchmark California Road & Recreation Atlas (Benchmark Map: California Road & Recreation Atlas)

Benchmark California Road & Recreation Atlas (Benchmark Map: California Road & Recreation Atlas)

Author:
Pages: 469
ISBN: 0525953612
Language: English

Direct Marketing: 60 sales days earmarked for direct product placementTargeted retailers: Map stores, independent bookstores, travel stores outdoor stores, mass merchandisers.Target Market:Demographic: Adults 25-54 primary, Adults 18-34 secondarySlight female skew: . 60/40Psychographics: College education, 4 or more years$75,000+ household income, homeownersPromotion and p








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